SHH has designed the £2m interiors for 37º, a health and fitness club opening on London’s South Bank this week. Naming, branding and graphics for the club are by N1 Creative. The 2500m2 venue, run by ARK Leisure Management, includes a 465m2 gym, 20m swimming pool, sauna, steam rooms and indoor golf lounge. It also has franchised offers, including a medical centre, hair and beauty salon, and a café. The company is seeking sites for additional 37º clubs.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.
We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart
The West Midlands city has been awarded £3 million, and will host a year-long series of events that will encompass art, design, theatre and more.