SHH has designed the £2m interiors for 37º, a health and fitness club opening on London’s South Bank this week. Naming, branding and graphics for the club are by N1 Creative. The 2500m2 venue, run by ARK Leisure Management, includes a 465m2 gym, 20m swimming pool, sauna, steam rooms and indoor golf lounge. It also has franchised offers, including a medical centre, hair and beauty salon, and a café. The company is seeking sites for additional 37º clubs.
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