SHH has designed the £2m interiors for 37º, a health and fitness club opening on London’s South Bank this week. Naming, branding and graphics for the club are by N1 Creative. The 2500m2 venue, run by ARK Leisure Management, includes a 465m2 gym, 20m swimming pool, sauna, steam rooms and indoor golf lounge. It also has franchised offers, including a medical centre, hair and beauty salon, and a café. The company is seeking sites for additional 37º clubs.
The BlackBerry Motion has ditched the brand’s signature keyboard and has a 14cm-wide touchscreen, with an Apple-style home button at the bottom.
Supple Studio has designed the copywriting company’s new branding, which incorporates quote marks in a mixture of classic and contemporary typefaces.
This year’s exhibition features a wheelchair that can climb stairs, a language-translating earpiece and a brand identity for Wales.
A new fundraising book features contributions from Manchester creatives including Peter Saville and Malcolm Garrett, which have been inspired by Tony Walsh’s poem This is the Place.