SHH has designed the £2m interiors for 37º, a health and fitness club opening on London’s South Bank this week. Naming, branding and graphics for the club are by N1 Creative. The 2500m2 venue, run by ARK Leisure Management, includes a 465m2 gym, 20m swimming pool, sauna, steam rooms and indoor golf lounge. It also has franchised offers, including a medical centre, hair and beauty salon, and a café. The company is seeking sites for additional 37º clubs.
We speak to exhibition designers to find out how they navigate the unique challenges of designing for a show that will occupy multiple venues.
A biomass fuel solution for farms, a unique hydrogen innovation and a service which cuts down on food waste are among the winners of Prince William’s environmental awards.
We speak with Christina Koehn about how a team of 2000 designers works effectively and the challenges of designing ubiquitous, mass market products for a wide range of users.
The VMLY&R design team talks us through the tournament identity and its “typeface without borders”, which was crafted with inclusivity in mind.