Hull-based design consultancy The Core is planning to open its first 20-strong London-based studio, which will be jointly run by incoming managing director Nick Green (pictured), formerly marketing manager at Unilever.
The consultancy hopes to have the studio up and running by the end of the summer. It is also planning to launch a satellite studio in Sydney, Australia.
The London branch will specialise in brand and packaging design, like its Hull counterpart. Green will oversee the new studio, alongside creative partners Andy Briscoe and Alistair Whiteley. The studio is being launched ‘because most of our clients are based in London,’ says Whiteley.
Green, who left Unilever a month ago after having worked there for 11 years, has been drafted in to bring a ‘maverick’ touch to the consultancy, says Whiteley. At Unilever, Green was responsible for overseeing multiple product innovation projects, working on a range of brands including PG Tips, Hellmann’s and Slim.Fast.
The Core is currently designing an overhauled brand identity for the London Transport Museum (DW 2 March 2006).