The Farm helps CMMB go international

The Farm has undertaken a comprehensive brand identity overhaul for Caribbean Money Market Brokers in a project worth about £200 000 to the consultancy.

Financial services company CMMB appointed The Farm and brand strategy consultancy KSBR following a nine-way creative pitch last summer, to develop the brand ahead of a global expansion programme. According to The Farm creative director Fergus Partridge, CMMB is acquiring office locations in the Middle East, South America, Africa and the Far East, although the rebrand will launch at its Caribbean headquarters in August.

‘They had a brand image that was very local and Caribbean, but held the design pitch because they needed something they can launch internationally with,’ explains Partridge.