Myriad Creative creates panther identity

Myriad Creative has completed a new on-screen identity for writer Lynda La Plante’s TV production company. The design group was appointed by La Plante Productions to design an on-screen sequence based around a panther clutching a quill in its jaws. Corporate stationery has also been designed. Myriad creative director Nick Patterson-Jones says: ‘We were asked to produce a new identity which reflected the gritty and stylish feel of a La Plante drama. ‘We worked closely with Lynda on the work – particularly with the cat. The panther is an elegant and beautiful creature, but with a dark and aggressive side, so it was an ideal image for the task.’