FutureBrand has poached Enterprise IG director Christopher Nurko, who left Enterprise last week.
US born Nurko will split his time between FutureBrand Davies Baron in London and FutureBrand in New York. He will be charged with the global task of developing client relationships for the group.
While at Enterprise Nurko led the global repositioning and launch of the Hilton brand, plus the creation and implementation of the EMI Classics label.
FutureBrand chief executive John Elkins says Nurko brings a distinct view of the role of new media and the global marketplace.