Tesco fills gap with new ready meals

Tesco is introducing a 50-strong Simple Solutions range, with packaging by Pemberton & Whitefoord. The products aim to fill a perceived market gap, offering all the ingredients necessary for a meal in one package, but requiring more input and cooking than

Tesco is introducing a 50-strong Simple Solutions range, with packaging by Pemberton & Whitefoord. The products aim to fill a perceived market gap, offering all the ingredients necessary for a meal in one package, but requiring more input and cooking than a traditional ready meal. The pack sleeve is formed as a double S-shape to reflect the initials of the range.

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