UK designs win best of decade

The Industrial Designers Society of America has announced the winners of its Designs of the Decade awards. The competition aims to honour best design for business ideas of the decade, in both products and design strategy.

The Industrial Designers Society of America has announced the winners of its Designs of the Decade awards.

The competition aims to honour best design for business ideas of the decade, in both products and design strategy. Twelve gold, silver and bronze awards have been announced.

In the business and industrial products sector, Apple’s multi-award-winning iMac, designed by Briton Jonathan Ive, took a gold, as did Palo Alto Products International for Palm Computing’s PalmPilot personal data assistant. The PowerShot Forward staple gun designed by Work Tools and Innovations and Development, also won a gold.

For the consumer products section, Gillette won gold for its women’s Sensor razor, as did Motorola for its Motorola TalkAbout two-way radio. Astro Products took gold for its Nike Triax watch design, and Smart Design won for its OXO Good Grips Kitchen Tools. Sony’s Playstation also took a gold award.

Stumpf, Weber and Associates, and Chadwick and Associates were awarded a gold for their designs for Herman Miller’s Aeron Chair. And in packaging and graphics, Fitch took gold for the Hush Puppies identity redesign.

BMW and Volkswagen took a gold in the Transport category, for the BMW 3-series and the VW New Beetle respectively.

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