Adidas goes for Project-X strip

Adidas is unveiling the design of its key ‘sports performance’ stores, conceived by retail design consultancy Project-X. A London flagship opened last Friday, a key Birmingham store launches early in December and a Manchester outlet opened earlier this month.

The Project-X format (pictured below) is minimal and open, adopting a wholly black interior. Three illuminated lights reference the company’s trademark triple stripe.

Latest articles