BDG McColl retail joins Enterprise IG

BDG McColl’s retail and leisure department is to become a standalone division under Enterprise IG and its head of retail, Sue Wheldon, is leaving at the end of the year.

BDG McColl axed its dedicated architectural offer, with effect from January 2002, to concentrate purely on interior design (DW 21 June). The consultancy is retaining its office interiors division, Workplace, and will continue to operate its Scotland office.

It is understood that the move will take effect from January 2002. BDG McColl Retail and Leisure incorporates interiors and branded environments.

Wheldon is taking on a new role ‘within WPP Group’ but declines to give any further details on her future position and whether she will continue to head the division.

‘We are restructuring slightly internally,’ says BDG McColl finance director Alistair Hooper. ‘Each [division] will continue to provide high quality services and we will continue to go aggressively after new clients,’ Hooper adds.

Wheldon says her ‘replacement’ is being sought, but refuses to say whether the role of head of retail will remain unchanged.

Hooper says BDG McColl is ‘reviewing a number of options’ in seeking Wheldon’s replacement, including undertaking an executive search, looking at internal candidates as well as using industry contacts. Headhunters are understood to have been briefed.

The consultancy’s retail and leisure division incorporates financial services, brand environments and environmental graphics.

BDG McColl is a wholly-owned subsidiary of advertising and marketing organisation WPP. No one from WPP or Enterprise IG was available for comment.

It is not known how BDG McColl Retail and Leisure will work alongside WPP’s ‘brand expression’ offer, Enterprise XP, which sits within The Brand Union alongside Enterprise IG and which was formed to offer brand building services and ‘brand experience’.

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