New Level nose best about annual reports

New Level has designed an annual report for The Natural History Museum, which features, wait for it, a scratch-and-sniff Tyrannosaurus Rex.

Apparently it smells of ‘peaty bog’. It makes you think doesn’t it? Oh, come on, play the game. What about other dinosaurs? A scratch-and-sniff Queen Mother might smell like boiled cabbage; a scratch-and-sniff George Bush senior could whiff of fresh napalm; and Maggie Thatcher might smell like tough old boots.

Hours of fun, hey?

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