Tutssels’ shot at Veda Vodka

Tutssels Enterprise IG has branded and positioned and created structural packaging for Veda Vodka, which makes its debut in western markets next year.

The brand, from Veda Distillers in Russia, has been created for a global audience and will launch to the US in spring followed by a UK and European launch towards the end of next year.

Veda Vodka is the first of two brands that the consultancy is working on.

Tutssels has designed an exhibition stand, which launched the bottle at the Cologne trade fair this week, and promotional and marketing material. It was briefed to create a brand that would reflect the positive traditions and passion behind Russian vodka production.

‘[The consultancy] really drove this project to define the territory we could best compete in and to bring the design solution to the trade within a seven-month deadline period,’ says Veda Distillers export director Martin Donais.

The light-blue glass bottle has a square base and rounded shoulder.

The consultancy won the project via a three-way proposal and credentials pitch against undisclosed rivals.

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