For many years I have never understood why we all like to divide up tasks when putting together a piece of communication.
How many times have you heard – you do the words, I’ll do the pictures? How many times have you seen a designer laying out Latin? Design is about communication. We use words as well as images to do this.
Thank goodness for 26. A group of people who are passionate about communication.
We share the whole creative process, building on each other’s ideas. Clients expect a team effort, partnerships between writer and designer. This way a client not only gets what they briefed, but usually more than they asked for.