A few points from the 26 bid for harmony in design

For many years I have never understood why we all like to divide up tasks when putting together a piece of communication.

How many times have you heard – you do the words, I’ll do the pictures? How many times have you seen a designer laying out Latin? Design is about communication. We use words as well as images to do this.

Thank goodness for 26. A group of people who are passionate about communication.

We share the whole creative process, building on each other’s ideas. Clients expect a team effort, partnerships between writer and designer. This way a client not only gets what they briefed, but usually more than they asked for.

Peter Widdup

Director

River Design

London SW15

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