Word has it we’re Tired of being pushed around

Next time someone says you look tired after churning out an 11th-hour pitch presentation, just jack it all in for something meaningful, like basket-weaving.

Tired – a Thirtysomething Independent Radical Educated Dropout – is the latest demographic buzzword after yuppie, dinky, la-la- and po, according to marketing group The Fish Can Sing.

The case study in an interview for The Independent, a 32-year-old City lawyer, says she ‘[did nothing] other than push words around’. Sounds all too familiar.

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