AIG creates identity for Helen Hamlyn Trust learning drive

Grants and innovation charity the Helen Hamlyn Trust has enlisted design group AIG to create an identity for its Open Futures learning initiative.

AIG creative director Malcolm Garrett was introduced to Lady Hamlyn in August and was asked to review collateral materials, including handouts and information packs.

Working with project research director Lucy O’Rourke, AIG was asked to develop a visual coherence for Open Futures, an initiative that seeks to establish ‘a skills and enquiry-based learning programme linking learning and life’ through schools.

Garrett interpreted this by considering the relationship between the Helen Hamlyn Trust brand, Open Futures and other educational strands such as the Royal Horticultural Society and the Focus on Food Campaign. A hierarchy of brand collateral and names needed establishing and setting straight, according to Garrett.

The identity work – which consists of a logo, graphics and branding instruction – is being implemented through handbooks and literature providing information on crops, recipe cards, filming and digital skills, to be used as teaching resources in hard copy and digital form. The materials, aimed at teachers, children and parents, are designed to imbed the curriculum by providing new ways of learning.

Garrett’s design highlights four key areas: grow it, film it, ask it and cook it.

Andy Cameron, head of interactive at communication research cen tre Fabrica, is working with AIG to develop the online ‘film it’ arm. Children will be provided with a log-in to be used at school or home, and training videos may be added to the site.

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