Schuh unveils installation

At its Oxford Street flagship, footwear retailer Schuh has unveiled point-of-sale material and an in-store installation, by London group Roar Creativity, which will be rolled out across the UK, including at Westfield London, from next month. The work reflects a concept of being ‘forever young’ through beach and carousel images. A climbing frame spelling ‘Schuh’ in giant letters, against the backdrop of the shingle at Dungeness in Kent, is used to showcase casual ranges, while formal ones are presented using vintage carousel letters (as pictured).

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