DBA Design Effectiveness Awards 2018 winners revealed

The awards look at how design can contribute to a business’ success, and this year’s winning projects include those for Carlsberg, Raspberry Pi and Budweiser.

Carlsberg Export rebrand, by Taxi Studio

The winners of the DBA Design Effectiveness Awards have been revealed, including a rebrand for Carlsberg Export by Taxi Studio and Kinneir Dufort’s case for Raspberry Pi.

Run by the Design Business Association (DBA), the awards are judged by a panel that bases its decisions on a design’s contribution to a business’ success, indicated by growth and profits.

This year, 54 awards have been given out in total, including 16 gold, 24 silver, and 14 bronze, while the Grand Prix award went to Taxi Studio for its rebrand of Carlsberg’s Export range, which saw a 170% increase in distribution just 14 weeks after its launch.

Design consultancies that took away gold include Jones Knowles Ritchie (JKR) for its limited edition “AmeriCan” packaging for beer brand Budweiser; Elmwood for its visual identity and awareness campaign for science initiative Homeward Bound (which also won the social design category at the 2017 Design Week Awards) and Kinneir Dufort for the case it designed for miniature, low-cost computer Raspberry Pi.

Budweiser packaging, by JKR

Software provider Advanced also took away a gold award for its “right-first-time-solutions” brand strategy developed by Graymatter, along with United by Design’s branding and packaging for start-up Brew York; buying organisation Yorkshire Purchasing Organisation’s (YPO) rebrand by Thompson Brand Partners; and Dragon Rouge’s packaging for Danone’s new yoghurt range Light & Free.

Other notable winners include Pizza Express’ retail range by Bulletproof (bronze), Maplin’s store revamp by 20.20 (silver), and Sadler’s Wells Theatre’s new visual identity rollout by Red&White (silver).

The DBA Design Effectiveness Awards took place on 22 February 2018 at The Brewery in London. See the full list of gold, silver and bronze winners on the DBA’s site.

Homeward Bound campaign identity, by Elmwood
Raspberry Pi case, by Kinneir Dufort
Advanced brand strategy, by Graymatter
Brew York branding and packaging, by United by Design
YPO rebrand, by Thompson Brand Partners
Danone Light & Free packaging, by Dragon Rouge
Pizza Express retail range, by Bulletproof
Maplin store redesign, by 20.20
Sadler’s Wells Theatre rebrand, by Red&White

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