Hawaiian Airlines brings “aloha spirit” to A330 aircraft with new design

PaulWylde has designed the new cabin interiors with design features which include “bamboo-inspired thatched privacy screen”.

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Consultancy PaulWylde has designed a new cabin interior for national carrier Hawaiian Airlines A330, introducing an organic Hawaiian-inspired look and feel.

Contemporary Hawaii and the “aloha spirit” of the cabin crew have been the inspiration for the design.

Lines and curves on the business and first-class seating pods take their cue from the winds and ocean and bright saturated colour – particularly turquoise has been integrated.

Translating a romantic brand identity

British designer Paul Wylde, whose consultancy is based in Seattle, US, says: “It’s a designer’s dream to be able to translate this romantic brand identity into the modern aircraft cabin environment.

“Our challenge was to balance a modern, stylish and premium aesthetic that’s increasingly expected from guests with the unique authenticity, culture and colour of Hawaii – a destination that many compare to paradise.”

Wylde worked with the airline’s strategy and transformation team and considered hundreds of design configurations before settling on a final route.

Avoiding cliche

Wylde says: “Finding natural beauty in Hawaii is not difficult for a designer. Our task was not to fall into the immediate of obvious cultural cliches.

“Our task was one of connotation, not denotation. We wanted to evoke the values of Hawaii’s natural environment – space, time, harmony, colour, balance, horizon,” he adds.

Lie-flat seats designed by Optimares have been installed in a 2-2-2 configuration with couples and families in mind. Meanwhile large-format tablets on a telescopic arm have been integrated.

Colours and finishes

Outer shells of the seats are set in a stone grey called Poi. The leather seats are finished with “espresso and ice blue stitching” while other colours used across the seating environment include Aloha Pink, Ho’okipa Blue and Cloud White.

A “bamboo-inspired thatched privacy screen” separates the passengers says Wylde, who says “texture is crucial” in the design of the cabin.

There are now more extra comfort seats for the premium economy class, in-seat entertainment and a personal power outlet.

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