Blue Bark has redesigned the identity for St Michael’s Hospice, a charity that provides care for patients suffering terminal illnesses, for a fee of £700. On 24 April, the identity will be launched on stationery, promotional material and in the charity’s shops. Blue Bark partner Garry Smith says Blue Bark was not keen on changing its snow goose design. ‘So we built around it instead. We tidied it and made it brighter, and created a more professional corporate identity,’ he says.
Blue Bark started work on the identity in November last year on the basis of a recommendation.