Addison has designed the identity for Understanding Industry, a non-profit trust that promotes careers in business to students.
Addison created a new name, identity and website for the charity, which has changed its name to Businessdynamics.
Addison creative director Nigel Slater says it took two months to come up with a pair of names suitable for young people. “We undertook consumer research and talked to sponsors. We wanted to create an identity that had a youthful appeal in order to inspire people to seriously consider a career in business,” he says.