Allders launched its ‘fusion shopping’ store concept last week, with the opening of its first ‘home store’ in Guildford, designed by 20/20. Departments within the store are linked by ‘fusion zones’, to ‘encourage customers to experiment mixing and matching products’, says a spokeswoman for 20/20.
As the design industry propelled itself forward, we were always there to champion, inform, analyse and guide the way.
Have you been paying attention for the last four decades? Only one way to find out.
Design Week closes, having championed design excellence for the past 38 years.
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.