Dew Gibbons has created new packaging for Boots The Chemists’ Extra Long Life batteries, which launches this week. The packaging is a complete redesign, adding energy and vibrancy into its look and feel, according to creative director Shaun Dew. ‘The packaging has transformed a visually passive hanging card into a dynamic expression of power to communicate the energy locked in the batteries,’ she says. The consultancy was appointed from the Boots packaging roster.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last