High energy look for batteries

Dew Gibbons has created new packaging for Boots The Chemists’ Extra Long Life batteries, which launches this week. The packaging is a complete redesign, adding energy and vibrancy into its look and feel, according to creative director Shaun Dew. ‘The packaging has transformed a visually passive hanging card into a dynamic expression of power to communicate the energy locked in the batteries,’ she says. The consultancy was appointed from the Boots packaging roster.

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