Springpoint has been acquired by the Interpublic Group-backed PR group Golin/ Harris International.
Co-founders Fiona Gilmore and Mark Pearce say they have sold 100 per cent of the business in order to drive its international expansion.
According to Gilmore, Springpoint will retain its name indefinitely and open offices in New York and Hong Kong this year as part of the deal. It has already begun a recruitment drive.
Springpoint will remain a separate company to the PR network, which has European offices in the UK and Germany, but no branding arm. It joins branding rival FutureBrand in the IPG stable.