Innocent has rebranded its Juicy Water range and renamed it This Water, working with Pearlfisher. The decision to rebrand follows Innocent’s decision to focus on ‘nothing but nothing but fruit’ in its core range of smoothies, which gave the company the opportunity to create a standalone brand for its Juicy Waters products. This Water will be available in supermarkets and other retailers nationally from 7 May.
The design studio has renamed the funeral comparison service Beyond, giving it a new identity centred around a three-dimensional, cartoon man, which looks to counter the “sunsets, flowers and doves”
A new, independent magazine celebrating classic graphic symbols has launched, based on a popular Instagram account created by a London-based designer.
The charity has published its second Design Economy report, which looks at the value of the industry and who makes it up. While design contributes £85bn to the economy, there
D&AD’s annual student and graduate awards sees 194 recipients of its coveted pencil prizes this year, with a campaign for the housing crisis taking the top spot.