Innocent has rebranded its Juicy Water range and renamed it This Water, working with Pearlfisher. The decision to rebrand follows Innocent’s decision to focus on ‘nothing but nothing but fruit’ in its core range of smoothies, which gave the company the opportunity to create a standalone brand for its Juicy Waters products. This Water will be available in supermarkets and other retailers nationally from 7 May.
The Mars Rover was launched at the end of July in the hope of confirming whether there has been past life on the red planet.
Ragged Edge, DixonBaxi and Altogether discuss the highs and lows of designing in lockdown, what has worked — and what hasn’t.
As part of our series looking at in-house design teams, we speak to Penguin Creative creative director Tim Lane about keeping the publisher looking and feeling relevant.
We ask three food illustrators working in editorial, branding and television about their inspirations, styles and the recipe for good work.