John Diefenbach has taken up a non-executive role at Wolff Olins in New York and not John Elkins (Comment, DW 6 August). Elkins is chief executive of the FutureBrand Company, formerly Diefenbach Elkins.
An evocative art installation alongside a museum exhibit can stimulate and challenge visitors like never before.
Gary Hume; The Ministry of Taste; Reinventing the wheel
The Royal College of Art is believed to have chosen the new professor of graphics – a key appointment if the college’s graphics department is to kindle the same interest the 3D courses have enjoyed since Ron Arad and Nigel Coates took over the industrial design and furniture and architecture courses respectively. But colleges being […]
Transport group FirstGlasgow has used local ad agency Davidsons to design a map, based on the famous London Underground guide, for the city’s bus system. The Overground features 18 networks, each represented by a different colour, in a bid to “simplify the traffic system in Glasgow city centre”, says Davidsons managing director Peter Davidson. FirstGlasgow […]
Symbol Soup is both a commentary and a collection on the Visual Generation. Divided into nine illustrated books, it explores the moods, the trends and the imagery used by those born between 1963 and 1984. The authors, Carl C Rohde and AndrÃ© Platteel, work in mass communication, media and consumer behaviour. Their aim is to […]
Blue Marlin has continued its redesign of Heinz baby products by creating a new identity for the Farley’s milk range. Launching at the end of this month, the identity follows work by the Bath consultancy on the Farley’s baby cereals and Rusks products that were relaunched in May. Sales of these items have since risen […]
Forte Group has appointed Landor Associates to undertake a worldwide review of its four-star Le Méridien brand, which is being grown from its current 110 hotels.
Cheltenham brand communication consultancy Set Square has redesigned the Adidas Woman Sport range of fragrances and toiletries, developing two new variants called Active and Fitness. Following a series of focus groups across Europe, the newly created design has been produced for pan-European distribution. Unlike the original design, the new packaging includes the latest Adidas logo, […]
Why is it necessary to publish letters every year from recent graduates complaining about the difficulties encountered in finding design positions? It is a well-known fact that design courses are over-subscribed and resulting graduates are therefore not guaranteed a job. Following the last major recession, many design consultancies have opted to recruit with caution, hoping […]
Crabtree Hall has made Bill Lawson a new partner, to strengthen its branded environments work. Lawson previously ran his own Hong Kong consultancy.
Recruiting graduates is on the agenda for 75 per cent of design consultancies this year, according to a survey of around 170 groups across the UK. A study by specialist management and creative recruitment consultancy MCV says the market for new recruits is buoyant. But average starting salaries are still below the national average, of […]