Equation on-line image for First-e

London multimedia consultancy Equation is branding Internet banking service First-e, for banking partners Enba of Ireland and Banque d’Escompte of France.

Customers of the Internet-only bank will just be able to make transactions on-line. The bank will rival Prudential’s Egg and the Easy Money bank proposed by EasyJet. Its launch is being brought forward to this week prior to the official start date in September.

The bank aims to offer incentives by limiting overheads. Customers will initially receive an annual interest rate of 5.65 per cent on the First-e savings account, and be able to open accounts on-line in a few minutes.

“We aim to become a truly European brand and are working to develop the next generation banking interface for customers,” says a First-e spokesman.