Frank Usher Group arrives in UK

Frank Usher Group, the women’s special occasion wear label, is to undergo an overhaul of its branding and fashion lines which will also see it open its first retail concession in the UK.

The fashion house will begin repositioning towards a younger customer base for 2000, and has appointed Italian design consultancy Studio Marco Tricomi to design new identities for its four main clothing ranges.

An extension of the brand’s UK and worldwide retail presence is also earmarked for next year, with the opening of new franchised shops and in-store concessions, the first of which will be opened in Selfridges by October.

“Studio Marco Tricomi has just been appointed to do all our creative work… designing the logos of the four lines for spring and summer 2000 and also designing the interiors at Selfridges,” says a Frank Usher Group spokeswoman.