Landor Associates not in running for British Steel work
I am writing in response to the article Enterprise IG wins steel pitch (DW 13 August). This article states, “The WPP-owned group [Enterprise IG] is understood to have beaten Landor Associates and Wolff Olins in a credentials pitch for the work” (to rebrand British Steel and Koninklijke Hoogovens).
In fact, at no stage was Landor involved in pitching for this account with British Steel/Koninklijke Hoogovens.
Adrian Day
Landor Associates
London EC
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