Minale Tattersfield is redesigning the packaging for San Pellegrino’s two soft drinks brands – Aranciata and ChinÃ².
The group created the original Aranciata packaging in 1990, and has now been appointed to create a look that will appeal to the youth market.
‘The new designs are bursting with vitality and energy and feature a star jumping into the frame,’ says a Minale Tattersfield spokeswoman. ‘The star reflects the San Pellegrino logo, which is echoed by the red star it sports on its front like a T-shirt.
Meanwhile, ChinÃ², Italy’s top selling soft drink, is being developed to maintain its appeal to the youth market with a distinctive star again being prominent.