Match of the Day, the BBC’s Premiership highlights programme, returned to its Saturday evening slot last weekend, with revamped titles, graphics and set design that will be applied to all the BBC’s football programming.
According to BBC Broadcast creative director Jane Fielder, the work aims to ‘lift the BBC football brand across the board’. Consultancies were briefed to create an identity that reflected ‘the BBC’s obsession with sport’, she says.
‘We wanted to keep it accurate and efficient, not glitzy. It’s about enriching the viewing experience with more statistics and analysis rather than styling,’ claims Fielder.
Set design is by Gina Parr and uses ‘projections and plasma screens’ that ‘can be changed to suit the mood’, she explains.
There are two sections to the BBC Broadcast-designed titles. The first sees the badges of the 20 Premiership teams ‘shining above their stadiums’, the second lists games featured in the programme.
The work follows a broader refreshment of the BBC Sport brand by BBC Broadcast in March.