First redesign in nearly 40 years

A package of on-screen idents for new TV brand Pulse will soon introduce viewers in the Benelux and Nordic countries to movies on demand. London group Plume, which beat English and Pockett and Lambie-Nairn for the work, developed the idents from an off-screen brand created by Coley Porter Bell. Plume creative director Richard Morrison describes it as a ‘coming together of two different design disciplines’. The sequences are made up of the formation and dispersal of layers representing natural elements of flame, liquid, particles and gas.