London night spot opens to party people>

Friday saw the opening of Leopard Lounge, a new nightclub at London’s Fulham Broadway. The name, identity and promotional material is designed by Relay. Independent designers Jon Nussbaum and Sam Ogilvie created the interiors and furniture.

Relay senior designer Roger Barnard describes the venue as the most decadent club to hit London, “ideal for the beautiful and outrageous to slip into a new way of partying”.

Relay won an unpaid creative pitch against four or five other groups, says Leopard Lounge assistant manager Alexis Billson.

Other club venues are likely to follow in and out of London, and Relay will again be approached for branding input, says Billson. Leopard Lounge officially opens in mid-January.