Visual arts charity Engage has signed off a redesigned marque by GR/DD, which will be applied to the organisation’s publications in the run up to Christmas.
Engage, which ‘promotes greater access to and enjoyment of the arts through training, projects and publications, wanted a new brand identity to clarify its offering’, a spokeswoman says.
According to the spokeswoman the marque has to be relevant to the broad target audience the organisation deals with, including galleries, artists and ‘any audience attracted to art’.
GR/DD’s brief included extending the strapline to ‘Engage in the visual arts’, applying a consistent house style to all literature and overhauling Engage’s magazine, Engage Review.
The consultancy was appointed three weeks ago following an unpaid, creative pitch against two unnamed groups.