The Government has released some of the names of the “cutting edge” talent which will exhibit at design showcase Powerhouse UK in April.
The show, to coincide with the Asia-Europe meeting ASEM2, is curated by Claire Catterall and will be held at London’s Horse Guards Parade (DW 13 February).
Work will be shown from IDEO Europe director Tim Brown, Inflate partner Nick Crosbie,
Ian Anderson of The Designers Republic, Habitat head of design Tom Dixon, Janice Kirkpatrick of Graven Images and Priestman Goode partner Paul Priestman.
Others exhibiting include SEA, Dolphin, Jonathan Ive, Jasper Morrison, Lewis Moberly, Me Company, Michael Nash, Peter Saville, Ross Lovegrove, Sebastian Bergne and Stylorouge.
“We see Powerhouse UK as a unique opportunity to put the best of cutting edge British design on show to stimulate business across frontiers,” said President of the Board of Trade Margaret Beckett on Tuesday.
The exhibition, designed by Branson Coates, will be housed in four inflated drums. Each drum will focus on one area of creativity: lifestyle, communicating, learning and networking.
Powerhouse UK’s logo is the work of Why Not Associates. The exhibition will be open to the public from 4-19 April.