ICI logo in Oz

Australian group FHA has created the name and identity for Orica, the Australian branch of ICI that was sold off last year.

The logo is intended to appeal to a broad target audience including employees, customers, shareholders and the local communities around the company’s sites, an FHA spokeswoman says.

Orica has sites in Australia, New Zealand, Papua New Guinea, Fiji, Indonesia, Malaysia, the Philippines, Singapore and Vietnam.

The logo will be implemented on packaging, labels, signage, stationery and business cards.

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