Market leading Argentinian petrol company Yacimientos Petroliferos Fiscales has appointed Minale Tattersfield, Piaton & Partners to develop new petrol station formats for its 3000-strong Argentinian network.
The consultancy, the Latin American arm of Minale Tattersfield Design Strategy Group, specialises in work for petrol and oil companies and has already developed a new corporate identity (pictured above) to be applied to the new stations .
YPF was formerly State-owned but has been in private hands since 1993, is the biggest oil company in Argentina, with a 50 per cent share of the domestic market. The company is seeking petrol stations to reflect its status as market leader.
It is considering expansion into Brazil via a joint venture with PetrobrÃ¡s, the State-owned Brazilian oil group.