Ride ’em cowboy

Design Bridge group creative director Rod Petrie is not a man to mince his words. – Anyone in any doubt as to his ability to cut straight through the crap should reflect on his robust comments on the supply shortage of truly creative designers.

Design Bridge group creative director Rod Petrie is not a man to mince his words.

Anyone in any doubt as to his ability to cut straight through the crap should reflect on his robust comments on the supply shortage of truly creative designers.

‘They’re as rare as rocking horse shit,’ he barks candidly, before adding, ‘It’s a long time since any creative has given me an orgasm.’

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