Tory party to update logo

The Conservative Party is to approach leading UK designers to create a replacement for its long-serving torch logo, and is considering ditching its traditional blue in a bid to appear more up-to-date.

“We will be looking in the medium term at a review of the way the party is presented,” says a Conservative Party spokesman. He confirms that designers will be approached with a view to making an appointment “in the coming months”.

A replacement for the current logo, developed by the then Michael Peters Group and introduced in 1989, is likely to be introduced in time for elections to the European Parliament next year.