War On Want shortlists four in first part of marketing rethink

Charity organisation War on Want has shortlisted London groups Marsteller Giant, Lawrence & Beavan, Le Cluse & Cheshire and The Creative Element to redesign its quarterly magazine, Upfront. The project is part of a broader strategic overhaul of the charity, with a new corporate identity a possibility further down the line.

The shortlisted consultancies took part in a paid pitch last week and the client hopes to make an appointment in the next week.

“The brief asks the designers to come up with a fresher magazine style, while retaining its original character,” says the charity’s campaigns director Rob Cartridge.

The redesign is the first result of a broader rethink of War On Want’s marketing strategy. No further strategic decisions have been made, although Cartridge does not rule out a change in corporate identity.

“We are currently reviewing our options with a view to strengthening our corporate image and we are also looking at areas such as merchandising. But we have not made any decisions on these matters yet, nor taken any designers on board to look at the issues,” says Cartridge.