Design Bridge has created packaging for the first in a new range of wine and olive oil products from MarquÃ©s de Valdueza, the personal label of Alonso Alvarez de Toledo, the Marquis of Valdueza – a member of one of Spain’s oldest aristocratic families.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
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