London branding group Epitype has created an identity for London Care Connections, a charity providing support for vulnerable people and their carers. The work will be launched next week.
The identity comprises two sections: a ring of spheres is ‘a visual representation of the charity’s various services’, says Epitype managing creative director Martin Roach – and an inner circle which ‘represents those people whose care is provided for’.
‘The new identity reflects the organisation’s move forward and its remit to service London-based organisations and individuals,’ adds Roach.
LCC’s identity will be unveiled on the charity’s forthcoming annual report and corporate brochure.