Livity colours in Fire Service’s equality initiative

Livity has created an identity for Fire Works, a Fire Service commission that launches next week to investigate racial equality issues, part of a modernisation programme following last year’s strike action.

Funded by the European Social Fund and Anglia Polytechnic University, Fire Works aims to make recommendations on how to diversify the intake of new fire-fighters and target women and ethnic minorities more effectively. At present the service has a largely white, male demographic.

Livity also designed stationery, merchandise and a strapline: For equality in the Fire Service.

Livity director Sam Conniff says the group was briefed to create an identity that reflected the organisation’s multicultural remit, but ‘wasn’t too modern’.

‘The Fire Service is slow moving when it comes to change. [The identity] had to work across gender and race, but also be quite establishment to be accepted,’ he says.

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