Will tapping into BT improve your popularity?

Popularity is a big issue in the design world, where ego precedes logo, as the adage goes. But if you’ve had problems boosting your personality rating, help is at hand with a desk manual for executives entitled A Complete Guide to Making Yourself up to 50% More Popular.

Created for BT to encourage businesses to use tax breaks on home computers, it’s full of fun products to help Brentian bosses loosen up. The pant-o-meter, for ensuring correct trouser height, is indispensable, as are the fast-track popularity formulae for financial fanatics.

Designer Duffy London has obviously done its homework for this tome.