Bath-based consultancy Steers McGillan has created a new identity for Bath Festivals.
The identity is set to launch at the start of the Bath Literature Festival, which opens on 28 February.
Juliet Simpson, marketing manager for Bath Festivals, says SM was appointed following a pitch last summer, for which it was recommended due to its work with the Wiltshire Music Centre. Bath Festivals organises the city’s literature and music festivals, as well as a year-round education programme, and SM was tasked with creating an overarching identity for all these activities.
This identity will roll out across printed material, posters and websites for both the literature (pictured right) and music festivals.
SM designer Dan Weeks, who worked on the project, says, ‘The whole idea is that we didn’t want the logo to look too much like it represented either the literature or music festival, but wanted to make sure it worked across both.
‘We had to keep it simple, and took inspiration from printers’ marks. The logo itself can be applied on its own across material, like an accent.’