Music exam board given new identity

300million and Jane Wentworth Associates have created the new identity for the Associated Board of the Royal Schools of Music, which will now be referred to as ABRSM.

300million director Nigel Davies says the consultancies were appointed following a pitch in December 2006.

The logo references the royal crest in the previous marque, while also containing a musical stave turned 90 degrees.

The identity is being rolled out prior to the body’s 120th anniversary in July, with a new website and communications scheduled to launch in May.

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