Spencer Landor has created a logo for the 125th anniversary of the British Red Cross. The mark is inspired by badges and medals, says a consultancy spokesman.
The design heralds a year of special events which will raise funds for the charity and promote awareness. It comprises the Red Cross emblem, typography and a ribbon device which can be extended for various applications. “We wanted to design a celebratory kind of logo, so we looked at old medals,” says Spencer Landor creative partner John Spencer.
The consultancy has produced a guidelines document to ensure that the logo is used consistently throughout the country. The next stage is the publication of a 70-page housestyle document to be printed by the end of this year.
The British Red Cross was formed in 1870 and the identity of its original logo designer is “lost in the mists of time”, according to Spencer.