Fashion Caf models theatrical interiors

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New York consultancy Michael LeClere Associates is creating a “melting of fashion and theatre” for the interiors of the supermodels’ new Fashion Caf.

The new 557m2 restaurant, being launched by supermodels Claudia Schiffer, Elle MacPherson and Naomi Campbell, is located in New York’s Rockefeller Center Plaza.

The caf’s main entrance is designed so that customers feel as if “they are walking through the lens of a camera and being transported into another world”, says consultancy principal Michael LeClere.

The central “Hollywood action studio” area features the latest audio-visual systems designed to “entertain and educate” customers about the world of high fashion.

Three rooms off the studio are each constructed to look like the film set of a fashion capital: Paris, Milan and New York.

LeClere says: “We are trying to create an area where fashion will stimulate the visual make-up of the restaurant.” The consultancy is also responsible for identity and signs for the caf, which is due to open in April.

The lighting, by Illuminating Concepts, will include lasers, special light tints and “bulb temperatures to enhance the dazzling environment”, according to a Fashion Caf spokesman.

Other sites are being considered in London, Paris, Tokyo and Hong Kong.

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