AIG refreshes Helen Storey Foundation’s Web presence

Malcolm Garrett and Applied Information Group have overhauled the website of the Helen Storey Foundation, the arts, science and design organisation founded by fashion designer Helen Storey.

The site will relaunch this week, and aims to change the perspective of the foundation by focusing more on Storey’s collaborative work – at The existing site concentrates on two of Storey’s highest profile projects, Primitive Streak and Mental.

‘We have made the site slightly easier to step into editorially, moving the focus to the work Helen is doing with other people. She is still important, but just one person in the organisation,’ says Garrett. ‘I have tried, in graphic terms, to make the foundation look more organisational on the one hand, but retain feminine and warm elements.’

Garrett has redesigned the HSF logotype, and additional content has been added to the website and its structure simplified by AIG.

The project was brought to AIG – through Garrett’s existing working relationship with Storey – after he joined the consultancy as associate creative director last year (DW 14 April 2005). He originally designed the site, on an ad hoc basis, beginning in 2002.

Storey’s work spans the disciplines of art, design, science and technology, and is aimed at stimulating a dialogue between these disciplines.

Separately, last week saw the launch of Icons (, an on-line resource of cultural icons of England, designed by Garrett and Cognitive Applications for the Government’s Culture Online programme (DW 7 April 2005). ‘My intention with the development of the Icons identity and of the site was to reflect that this is a collection of unique and remarkable things and one which is expected to grow. By graphically representing the icons in a card-like manner, it is hopefully implicit that the collection can be shuffled and dealt in a variety of ways,’ explains Garrett.

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