CDT Design and Radley Yeldar design identity for London bid

CDT Design and Radley Yeldar have designed a brand identity for London’s bid to host the 2011 World Skills competition. The event showcases vocational talent and a range of materials – including stationery, brochures, templates and banner stands – will launch over the next few months. The aim is to promote the bid in the run-up to the final vote in May, when a candidate city will be announced. London is currently up against Stockholm, Nantes and Melbourne. The Government is putting £11m behind the London bid, in an attempt to replicate the city’s successful Olympic bid last year.