CDT Design and Radley Yeldar have designed a brand identity for London’s bid to host the 2011 World Skills competition. The event showcases vocational talent and a range of materials – including stationery, brochures, templates and banner stands – will launch over the next few months. The aim is to promote the bid in the run-up to the final vote in May, when a candidate city will be announced. London is currently up against Stockholm, Nantes and Melbourne. The Government is putting £11m behind the London bid, in an attempt to replicate the city’s successful Olympic bid last year.
Children’s book illustration student Viola Wang has scooped this year’s top prize, beating over 80 other entrants.
As the production designer works on last-minute preparations for the Brits, we speak to her about creating sets for the likes of Coldplay and One Direction, mastering the skill of
New research has found that while 30,000 students graduated from design courses between 2012-2013 and 2015-2016, only a quarter ended up going into “highly skilled” design jobs.
We Launch has redesigned the branding to “change the stigma” associated with the sports, which have now been brought together under one organisation.