Dragon breathes new life into Staffs

Dragon has won the four-year contract to develop a brand, marketing and communications strategy for Staffordshire, in a project worth £300 000 a year.

The consultancy was selected after a four-way pitch and is briefed to raise Staffordshire’s profile, helping to generate business for its tourism industry. Dragon will begin by laying out a ‘clear, unifying brand strategy and identity’.

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