LGS Partnership maps the way for NCP

The LGS Partnership has created a microsite to promote Manchester NCP, a joint venture between Manchester City Council and the car park company NCP.

LGS was appointed two months ago following a three-way pitch for the £15 000 project, which ultimately aims to promote the NCP brand in Manchester.

The newly-built site, www.ncp.co.uk/Manchester, is designed to act as a guide to getting around the city – incorporating a novel mapping service with brand promotion for NCP.

‘The website is there to communicate the value of this public-private venture’, says Drew Macdonald, creative director at LGS, ‘but it’s about Manchester and is loaded with content about the city centre.’

The London design consultancy was awarded the creative project on the strength of its interactive programming, according to Macdonald.

The website contains a short film and an interactive animated city quiz, as well as a what’s on section, maps of the local area and an NCP car park finder for motorists.

The initial pitch included a proposal to include a satellite navigation facility for drivers, that would be accessible via their mobile phones, but it was decided to keep the final design simple.

The Web project was completed in the last week of December and the website goes live this week.

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